GSD Marketing has started to transition to attached caps to its PET bottles, making it easier to recycle the entire package and ensure no cap gets left behind! The first shift is being done on the Kristal Brand and the switch is set to be completed for all plastic bottles across all the locally manufactured Coca-Cola range of brands by early 2024.
All of the products produced by GSD Marketing forming part of the Coca-Cola’s portfolio, including the caps, have been 100%. Bottle caps are at times discarded and may become a source of littering. The new design means that the cap stays connected to the bottle after opening, so the whole plastic bottle and attached cap can be recycled together while still giving consumers a positive drinking experience.
This initiative will continue to help create a “circular economy” for plastic, which are key to Coca-Cola’s ambition to create a World Without Waste.
Having attached caps with our beverages is just one of the steps we’re taking as part of our sustainability journey. It’s also one of many steps we’re taking towards our global commitment, in partnership with The Coca-Cola Company, to help collect and recycle a bottle or can for everyone that we sell by 2025, on our journey towards a World Without Waste.