This summer, Coke is sticking to its roots, encouraging the ‘sharing’ of the refreshing soft drink with a loved one, this time in the form of a kiss, with its ‘Share a Kiss’ campaign. Once again, for the third summer in a row, Coca-Cola shall part with its distinctive ribbon-like logo in exchange for various male and female names and nicknames, inviting its consumers to share the bottle with peers and loved ones. The ‘Share a Kiss’ campaign is the next step of the ‘Kiss Happiness’ campaign, which celebrates the 100-year anniversary of the Coca-Cola contour bottle.
The Coca-Cola iconic contour bottle is one of the ‘most-kissed’ objects globally, as it has touched the lips of consumers all over the world more than 1,5 trillion times since the time it was born. And since this year it completes a century of life, Coca-Cola celebrates it by inviting consumers to come closer and let themselves indulge in the sweet sensation of a kiss.
Throughout history, the rim of the famous contour bottle has locked lips with stars from Marilyn Monroe and Elvis Presley, to Rita Ora and Avicii. Having always been synonymous with the cinema screen and music culture, Malta’s Ivan Grech from local band Winter Moods and Valentina Rossi from the TV series and later film production Il-Klikka are also featured as Malta’s own Coca-Cola celebrities.
It is now the turn of consumers worldwide to share kisses through the medium of an iced, cold Coca-Cola. The name packages excite consumers, provoke discussions and, of course, become the object which ignites countless kisses.
The global celebration for the 100-year-old iconic bottle is a year-long one, lasting throughout the duration of 2015. The bottle acts as the focal point for the global campaign, which is aimed at continuing the global growth trends for Coke, in more than 130 countries worldwide.