Coca-Cola in Europe is Making Every Rainbow Count in its Promotion of Inclusion.
Coca-Cola is proud to continue its partnership with Euro Pride 2023 in Malta. Through this partnership, Coca-Cola aims to foster inclusion and optimism in business and outside the workplace. We believe that a diverse, equitable and inclusive workplace makes us stronger as a company, enables us to create a better shared future for employees and communities, empowers access to equal opportunity and builds belonging in our workplaces and in society. We have long known that our business is only as strong as the communities we proudly serve, and in addition to our own employees, we also work to impact the lives of consumers, customers and societies.
The Make Every Rainbow Campaign aims to empower the LGBTIQ+ community by harnessing the power of social media and our communities. Capture the colours of the rainbow and spread the Love! Join our Make Every Rainbow Count campaign and snap those vibrant rainbows while supporting an incredible cause! For every rainbow picture shared, we’ll donate to an LGTBQ+ NGO and together, we’ll paint the world with love. Let’s make this colourful journey count!”
“With the support of global Companies like Coca-Cola, which we are proud to represent in Malta and the incredible community we have, we are continuing to build a stronger sense of belonging and safety for thousands of people. Euro Pride will shine in Malta, and we look forward to seeing familiar and new faces this year’’ said Maria Micallef CEO of GSD Marketing Ltd. (Official Licensed Bottler and Distributor of the Coca-Cola Company in Malta)
As a company that believes in promoting diversity and inclusion, Coca-Cola is eager to support and help raise awareness of the importance of creating a world where everyone feels accepted and valued for who they are.