Coca-Cola in Europe is Making Every Rainbow Count in its Promotion of Inclusion Across the Continent, Beyond Pride Month
Coca-Cola is proud to continue its partnership with EuroPride 2023, an event supported by the Parliamentary Secretariat for Reforms and Equality, set to take place in Malta from Sept. 7 to 17. The annual international LGBTIQ+ event features a Pride Parade and Human Rights Conference and is hosted by a different European city each year. Through this partnership, Coca-Cola aims to foster inclusion and optimism in business and outside the workplace.
Celebrating 31 years of Europride
As one of the highest-ranking countries on the Rainbow Index over the last five years, Malta promises to offer a haven for celebration and sunshine. The Maltese nation is proud to welcome queer community members from all over the world with open arms to a nation that is hailed as a safe space for all forms of couples and families, irrespective of their gender or sexuality.
Ms Maria Micallef CEO of GSD Marketing ltd said: “With the support of sponsors like Coca-Cola and the incredible community we have, we are building a stronger sense of belonging and safety for thousands of people. EuroPride will shine in Malta, and we look forward to seeing familiar and new faces this year.”
In the last 20-years, Malta has become a world leader in legislative protections for the LGBTIQ+ community.
EuroPride is a pan-European international LGBTIQ+ event featuring a Pride parade, hosted by a different European city each year.
EuroPride was first celebrated in London in 1992, attended by estimated crowds of over 100,000. Since then it has continued to grow both in number of participants and political significance, though not always at the same time. In 1997 in Paris over 300,000 people marched to the Bastille. In 2011 around one million people attended Pride festivities in Rome by the Coliseum. Some smaller scale EuroPrides have taken place, such as in Warsaw, Poland, where 10,000 people braved the streets. In 2022 it took place in Belgrade, Serbia, the first time in south-eastern Europe and in a city where Pride had a deeply troubled early history. 2023 will be the first year for Malta to host the event.