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 » THE GENERAL SOFT DRINKS CO. LTD DONATES €28,000 TO L-ISTRINA 2013

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THE GENERAL SOFT DRINKS CO. LTD DONATES €28,000 TO L-ISTRINA 2013

 

During last Thursday’s L-Istrina event, The General Soft Drinks Co. Ltd presented H.E. the President of Malta Dr. George Abela the sum of €28,000, that was collected during a month-long fundraising campaign You can also be Santa!.

 

 

 

The General Soft Drinks Co. Ltd, who are the authorised bottlers of The Coca-Cola Company in Malta, designed a special limited edition 0.5ltr bottle with a Coca-Cola Christmas label featuring the L-Istrina logo, Santa, as well as providing the opportunity to personalise the label.

 

 

Employees of The General Soft Drinks Co. Ltd teamed up together with L-Istrina volunteers and toured a number of towns in Malta and Gozo. They were accompanied by the Coca-Cola Happiness Truck which magically transforms into a typical family dining-room decorated with a Christmas theme. The public was invited to visit the Happiness Truck where they had the opportunity to donate €2 in aid of L-Istrina and acquire their own personalised 0.5 ltr Coca-Cola bottle.

 

The donation was presented by Maria Micallef, General Manager of The General Soft Drinks Co. Ltd, and a number of employees who volunteered to help out during the campaign.

 

Ms Micallef commented: “I would like to thank the public who contributed through their donations to the success of this fundraising campaign. It was a very challenging campaign, yet I believe that thanks to our employees’ support, who volunteered their free time to raise money from their neighbours, family and friends in aid of L-Istrina, we have truly captured the significance of Christmas: the spirit of giving.”