As part of its initiatives to support a balanced lifestyle, GSD Marketing Ltd, distributors of Cappy fruit juices, nectars and juice drinks in Malta, organised the ‘Love Your Day’ campaign, to promote the value of breakfast especially at the start of a busy work day.
The initiatives were spread out over a number of venues which are catchment areas in the morning for people going to their workplace, including the Valletta Bus Terminus, the Marsa Park & Ride and the Cirkewwa Ferry Terminal.
Promoters in Cappy ‘Love Your Day’ t-shirts gave out breakfast kits consisting of a croissant together with a Cappy orange juice and a Cappy breakfast information leaflet.
“The initiative was welcomed very positively by thousands of people, who were glad to be reminded and supplied with a delicious breakfast to start their day on a good note,” says GSD Marketing General Manager Brian Galea.
Sales & Marketing Manager Martin Agius said the next planned initiative is to take the idea to offices and “give employees a happy feeling and a smile to start their day”.
Cappy is available in orange and apple juices, and strawberry, peach and multifruit drinks.